As I sit here in the kitchen, attempting to write an introduction for my website, I realize something.

If you asked my mom or dad, or even some of my close friends ... I'm not so sure they could tell you exactly what I do for a living. "Bill works for a newspaper in Arizona." "He does that graphics stuff." "I think maybe he makes websites or something."

Well, OK.

Truth is, when someone hears I'm a designer, confusion usually follows. Because he or she might be thinking "design" as it relates to fashion, arts & crafts, or even interior design. (I'm terrible at all three)

In a nutshell, here's what I do: I take information, and present it in a way that people notice it, understand it and, hopefully, remember it.

And I'll accomplish this through decisions made with typography, artwork, size, weight, positioning, balance, color, contrast, white space, and many others.

So I received this ...

...and turned it into this.